
BURBERRY has unveiled a made to measure tailoring service for its signature trench coats.
The label's latest initiative, entitled Burberry Bespoke, will give shoppers the chance to customise their own trench coat online, with over 12 million available design variations, from the choice of fabric and colour of the fabric to the type of buttons and style of lining.
According to the Guardian, neither Christopher Bailey or Angela Ahrendts would confirm how much the luxury service would cost - only that prices would vary according to each look. The initiative will launch early next year.
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